She’s Back…..Britney Returns, and it isn’t a Comeback

Britney Returns…

Britney Spears is about to hit us again with the video for her new single “Hold it Against Me”.   In only 10 short days, the video will be released with plenty of hype!  As Britney sets out to release her latest album “Femme Fatal”  the media is calling her most recent effort a “comeback”.  Its not the first time, nor is she the only celebrity to earn this absolutely ridiculous tag.  However, Britney is an excellent case in point.  The woman toured, promoting her “Circus” album for almost all of 2009.  At the end of the tour she released “3”.  Then she took a little break.  Its what being a pop star is all about.  Work your ass off for easily two years and then take a rest.  Its work.  Its a job.  Even when we don’t actually see Britney – she is working.  Recording a new album and getting ready for the media blitz.  She hasn’t had a new album in one year.  One year!  She did however, have a single during that time.  Yet, the media call her most recent efforts a “comeback”.  WTF?

Now, I admit that in the early days of Britney, when she was all of 17 years old and childless, her people were pumping out Britney albums as quickly as they could make them.  Britney had about four albums in five years.  I am sure that they are doing the same thing with The Biebs.  He’s hot, he’s now and he is making a whole lot of people a whole lot of money.  It seems that it has changed our expectations in terms of what a musical star is supposed to produce.   They have to be in sight at all times.  Complete and constant over-saturation of every form of media and communications.  Its crazy.

Britney is back after what must have been a very short break (given that she has a video and album about to drop).  It isn’t a comeback –  because she really didn’t go anywhere.  She is simply offering up her latest creation to the world.  And I personally can’t wait for my girl crush to get out there and entertain us yet again.

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